Media Maker / Raconteur / Roustabout
Patrick T. Lafferty is an award-winning mass communicator specializing in production and content management, as well as Associate Professor of Web Development and Digital Media at Johnson County Community College (JCCC). Before joining the faculty at JCCC, Professor Lafferty managed and taught a staff of 200+ student journalists the ways of the new media landscape, while serving as web master to 39 web sites affiliated with the William Allen White School of Journalism and Mass Communications at The University of Kansas. When his schedule permits, he consults with non-profits, startups and Fortune 500 industry leaders.
Outside of his teaching duties, Professor Lafferty serves as President of the JCCC Faculty Senate and as the Digital Media Editor for JCCC’s Academic Journal, Hare and Bell, along with his other campus and community service. He earned bachelor’s degrees in Business Administration and Political Science from The University of Kansas, followed by graduate work at The University of Kansas School of Law and a Master of Science in Journalism and Mass Communications from the William Allen White School of Journalism and Mass Communications at The University of Kansas, where he subsequently taught for four semesters.
Lafferty is the author of Implications of Ownership: Applying the propaganda model to media ownership theory. His research focuses on the democratic impact of media consolidation and conglomeration, community journalism, implementations of technology for news dissemination, evolution of the news industry, as well as the ever-changing internet journalism landscape.